When most companies extend overseas they work hard to make sure they know all the laws and regulations; they research opportunities and competition, and they map out their business strategy for the new market.

Yet very few companies take the time to learn the intricacies of the host culture and very few take that culture into account when doing business. And, according to the recent Wall Street Journal article (Expanding Abroad? Avoid Cultural Gaffes) cultural mistakes and blunders can be very costly and time-consuming to fix.

Russia is the R in BRIC and it’s considered one of the largest consumer markets.  If you are doing business with Russia and/or plan to do so in the future, this Lunch and Learn program — “Succeeding in Russia” — will help you understand Russian cultural nuances and avoid cultural faux pas in a very cost-effective way.

This 60-minute program includes:

  • An overview of the Russia’s National Culture
  • An overview of the Russia’s Corporate Culture
  • Highlights on Russian values and beliefs
  • Russian Cultural variables and cultural gaps with the employees of your company
  • Overview of tools to negotiate and navigate that gap
  • Your questions and concerns

The cost of the “Succeeding in Russia” program is $200 and you can schedule it by contacting us here.

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